7月27日消息，據(jù)路透報(bào)道，亞馬遜宣布，超過(guò)100座印度城市的市民已能夠獲得并使用亞馬遜金牌會(huì)員服務(wù)，后者可提供免費(fèi)兩日送達(dá)服務(wù)。

據(jù)悉，亞馬遜一直都認(rèn)為印度是個(gè)重要市場(chǎng)，CEO杰夫·貝佐斯(Jeff Bezos)表示它是亞馬遜“最快速發(fā)展的地區(qū)”。這強(qiáng)調(diào)了亞馬遜周二一項(xiàng)宣布的重要性：它的金牌會(huì)員服務(wù)（Prime Membership）將在印度推出。

貝佐斯還宣布，亞馬遜將繼續(xù)追數(shù)十億投資，而現(xiàn)在某些投資已經(jīng)有所成效。包括德里、孟買(mǎi)、班加羅爾和海得拉巴在內(nèi)的二十個(gè)城市能夠被提供免費(fèi)一日送達(dá)服務(wù)。此外，金牌會(huì)員客戶還能提前享受某些折扣優(yōu)惠。

印度是最快速增長(zhǎng)的電子商務(wù)市場(chǎng)之一，但它仍然被印度本土兩大電商Flipkart和Snapdeal所制約。亞馬遜想要獲得亞洲大量的市場(chǎng)份額，投資印度是它最好的選擇，因?yàn)橹袊?guó)市場(chǎng)已經(jīng)被阿里巴巴所主宰。

與美國(guó)不同，印度的金牌會(huì)員最初無(wú)法訪問(wèn)Prime video。為了鼓勵(lì)印度市民體驗(yàn)這一服務(wù)，亞馬遜提供了免費(fèi)的六十天試用期。

金牌會(huì)員是亞馬遜銷(xiāo)售和顧客忠誠(chéng)度的一個(gè)重要推動(dòng)因素。芝加哥市場(chǎng)調(diào)查機(jī)構(gòu)估計(jì)，美國(guó)金牌會(huì)員有63000萬(wàn)人，金牌會(huì)員每年平均消費(fèi)1200美元，而非會(huì)員每年消費(fèi)500美元。

附路透原文：

REUTERS - Amazon.com launched its popular Prime loyalty program in India on Tuesday, three years after its entry into the world's second-most populous country.

The world's biggest online retailer has been pumping billions of dollars into India as it seeks to win a bigger share of a market dominated by homegrown e-retailer Flipkart.

Prime members will get free one-day or two-day delivery service with no limit on order size, and early access to some deals.

Prime membership will cost 499 Indian rupees ($7.41) per year, rivaling Flipkart's own offering Flipkart First, which is priced at 500 Indian rupees per year.

Amazon said it was offering users a free trial period of 60 days for the Prime service.

($1 = 67.3603 Indian rupees)

(Reporting by Alan John Koshy in Bengaluru; Editing by Saumyadeb Chakrabarty)